Marketing Operations Manager

Kameron
Backstrom

I build the strategic infrastructure that enables great creative to reach the world, on time, on brand, and at scale, to capture attention and drive meaningful conversation.


  • Los Angeles, CA
  • Entertainment & Tech
  • Chapman University, BA
  • LinkedIn
Kameron Backstrom

About Me

I'm a marketing operations leader who thrives at the center of complexity. I specialize in owning campaigns end to end, connecting creative vision to operational execution, and have had the privilege of working at the most recognized entertainment and tech brands in the world. I began managing individual pieces of campaigns at Blizzard Entertainment and HBO Max, took on international campaign ownership at Apple, and now run multi-title global campaigns across brand, events, series, and film simultaneously at Netflix.

I operate with full visibility across the campaign: every stakeholder, every handoff, every risk. I am known for arriving prepared with several contingency plans and for the ability to pivot quickly, think clearly under pressure, and keep campaigns on track no matter what changes. I build trust quickly across every team to ensure the campaign ships on time, on budget, and set the standard for how great campaigns get made.

Career Arc

2025 – Present

Netflix

Manager, Marketing Operations

Hollywood, CA

Lead end-to-end operational management of Netflix's multi-title global campaigns across events, series, and film, partnering cross-functionally to shepherd marketing assets from creation to global distribution across 190+ countries.

Global Brand CampaignsFilmsEventsAgency Management
2022 – 2025

Apple

Senior Marketing Brand & Asset Manager

Culver City, CA

Built and executed App Store's international campaign strategy across EMEA, APAC, LATAM, and UCAN, driving over $15M in annual partner billings through co-marketing relationships with Disney, Roblox, and other marquee developers.

Performance MarketingGo-To-Market StrategyPaid Media
2021 – 2022

HBO Max

Marketing Project Manager

Culver City, CA

Managed 25,000+ photo and video assets across 500+ titles in HBO's DAM library, owning quality control and content publishing while launching campaigns across HBO Max's owned channels on time and on budget.

Asset ManagementQC/QALocalization
2019 – 2021

Blizzard Entertainment

Marketing Coordinator

Irvine, CA

Produced and optimized content across Overwatch's owned digital channels, leveraging Google Analytics to drive a 20% viewership increase and partnering with localization teams to distribute content in four languages across 10+ countries.

Content OperationsDAM/CMSLocalizationAnalytics
2019

Overwatch League

Digital Content Producer

Irvine, CA

Produced photo and video assets for all 20 Overwatch League teams across YouTube, Instagram, and Twitter, and coordinated Nike apparel campaign content featuring NBA and NFL athletes that exceeded league-wide sales targets.

Content ProductionSocial Media

Work Highlights

Netflix

Manager, Marketing Operations


4

Oscar nominations incl. Best Picture — Train Dreams

106M

Impressions, Next on Netflix 2026, month one

4

Creative agencies managed simultaneously

190+

Countries reached per campaign

My Impact

  • Lead end-to-end operational management of Netflix's multi-title global campaigns across events, series, and film, managing long-lead planning, production budgets, creative development, and asset delivery
  • Serve as a strategic thought partner to senior leadership, identifying and resolving delivery bottlenecks and proactively advising on budget and timeline risk before issues escalate
  • Partner cross-functionally with Creative Marketing, AV Production, Print Production, and Global Localization to shepherd marketing assets from creation to global distribution
Train Dreams

Train Dreams

● 4 Oscar noms incl. Best Picture

Ruth & Boaz

Ruth & Boaz

Debuted #1 on Netflix Films during release week

The Wrong Paris

The Wrong Paris

Debuted #1 on Netflix Films during release week

Calabasas Confidential

Calabasas Confidential

Netflix

The Upfront 2026

Annual Industry Presentation

The Upfront 2026

Full marketing operations scope, asset delivery, run of show coordination with agency and stakeholder alignment across multiple teams.

Apple

Senior Marketing Brand & Asset Manager


$15M+

Partner billings generated annually

$3M

Top paid media budget managed

4

Global regions: EMEA, APAC, LATAM, UCAN

My Impact

  • Built and executed the international campaign strategy for App Store across EMEA, APAC, LATAM, and UCAN, leading cross-functional teams, agency partners, and global stakeholders from brief through launch
  • Drove over $15M in partner billings annually by strategically cultivating co-marketing relationships with marquee third-party developers including Disney and Roblox
  • Oversaw paid media strategy across four global regions with budgets from $200K to $3M, using real-time analytics to optimize performance and drive in-app purchases
  • Spearheaded creative strategy and execution for App Store's highest-profile tentpole campaigns including App Store Awards, WWDC, Pride Month Collection, and the Health and Wellness Collection, partnering with the social media team to extend campaigns across social-first channels

HBO Max

Marketing Project Manager


12+

Languages localized per title

25K+

Assets managed in DAM

50+

Titles worked on

My Impact

  • Executed the 2021 Warner Bros. day-and-date campaign, 17 films including Dune and The Matrix Resurrections delivered simultaneously to streaming, QC'd and localized across 12+ languages on time for every release
  • Managed and improved an inherited DAM library of 25,000+ assets across 500+ titles, building a reliable pipeline for a high-volume content operation
  • Kept all projects on time and on budget across a 13-month contract at one of streaming's most competitive launch moments

Warner Bros. x HBO Max · 2021

17 films. One historic day-and-date release.

Signature Project, Warner Bros. Day-and-Date 2021

17 films. Simultaneous theatrical and streaming release.

Warner Bros. released its entire 2021 slate simultaneously in cinemas and on HBO Max. I ensured every AV asset and piece of key art for all 17 films, including Dune and The Matrix Resurrections, cleared the full pipeline, passed QC, and was localized across 12+ languages on time for every release date.

Read the Variety coverage →

Blizzard Entertainment

Marketing Coordinator


+20%

Viewership growth across website and mobile app

4

Languages: EN, KO, FR, ZH

20

OWL team sites kept current with schedules, news & merch

My Impact

  • Grew viewership by 20% through data-informed content strategy across Overwatch's website and mobile app
  • Managed all asset metadata across the internal DAM and CMS, and partnered with localization teams to distribute content in four languages
  • Built the foundational operations fluency, content systems, localization workflows, cross-functional coordination, that has carried into every role since
Overwatch League Playoffs

The Overwatch League

Where it started, esports at global scale

The Overwatch League was one of the world's largest esports properties. I coordinated content and assets across all 20 league teams, partnered with localization teams on four-language distribution, and used analytics to drive measurable audience growth.

Overwatch League Playoffs: Top Teams To Watch →

Industry Involvement

Chapman Alumni Board

Board Service · 2020 – 2024

Alumni Board of Directors, Chapman University

I served on the Chapman University Alumni Board of Directors for four years, supporting homecoming, the annual economic forecast, and graduation.


Chapman University

Love Marketing Week

Alumni Career Panel

Love Marketing Week, Chapman University

I spoke as a standout alumni during Love Marketing Week, sharing what it takes to build a career in entertainment marketing and grow from coordinator to manager at iconic brands.


Dodge College of Film & Media Arts · Chapman University

Long Beach State Panel

Guest Speaker

Marketing Panel, Long Beach State Marketing Group for POC

I spoke on career paths in entertainment marketing, the importance of representation, and practical advice for students entering the field.


Long Beach State University

Chapman Top Employer Recognition

Industry Recognition · 2024

Top Employer of Chapman Talent, Apple Inc.

I represented Apple at Chapman University's Top Employers of 2024 celebration, honoring companies most committed to recruiting and developing Chapman graduates.


Chapman University · 2024

Skills & Tools

Campaign Operations


  • End-to-end campaign management
  • Brand, tentpole & film campaigns
  • Long-lead planning & delivery
  • Production budget management
  • Agency management (SOWs, NDAs)
  • Ownership of locked creative asset suite
  • Asset delivery for D/OOH creative inclusive of stunt OOH builds
  • Remove production bottlenecks

Cross-Functional Leadership


  • Matrixed organization navigation
  • Stakeholder alignment
  • Risk & contingency planning
  • Executive communication

Global Marketing


  • Paid social
  • Search
  • Broadcast placements
  • D/OOH

Asset & Content Operations


  • Digital Asset Management (DAM)
  • QC/QA at scale
  • CMS platforms
  • Metadata & taxonomy

Analytics & Performance


  • Google Analytics
  • Real-time optimization
  • ROI & performance reporting

Tools


  • Wrike
  • Monday.com
  • Asana
  • Airtable
  • Adobe Creative Cloud